Opportunites to Expand the Facebook Brand Essay Example For Students

Opportunites to Expand the Facebook Brand Essay Introduction: Mark Zuckerberg founded Facebook Inc. in July 2004 for university students to socialize online. The idea was spread quickly which caused many users to join in a month. Users started increasing every month. In 2006, the website removed limits of registration which also increased the number of users to millions. The total market share of the company is 157.45 billions of dollars. The company is trying to grow so it can become the internet. It has many different projects and is investing in social media applications to get as much as information of people and trying to keep people connected through different ways. People use Facebook to stay in contact with relatives and friends so they can notice what is happening in the world they live in. They share experiences and matters about the persons they care. If you can use and control Facebook’s popularity then it will benefit in succeeding your small business. Facebook has been involved in building products, which will provide users with value for users, advertisers, and developers. Mobile: Facebook has its own mobile application which can be downloaded and the users can use most of the features used on the website. The mobile application they are using has a responsive design; each mobile has different resolutions for its screen sizes. Facebook did not ignore that because it wants the users to be comfortable and not complain about any issues related to text sizes or display of the application or mobile web. Facebook also has a Mobile application center where it provides social applications. There are applications like Facebook messenger, which can be downloaded for chatting purposes. Another application they have is an application, which allows you to download latest . .ponsibility of limiting the information the upload, which is the solution. Facebook should consider our solution, which allow them to be dominant in the online market. Works Cited Kosner, A. W. (2013, August 13). Forbes. Retrieved from Forbes: http://www.forbes.com/sites/anthonykosner/2013/08/31/new-facebook-policies-sell-your-face-and-whatever-it-infers/ Luckerson, V. (2014, March 25). Facebook Buying Oculus Virtual-Reality Company for $2 Billion. Time . Oxford Dictionaries. (2014, May 22). Definition: Gamification. Retrieved from Oxford Dictionaries: http://www.oxforddictionaries.com/definition/english/gamification Strohm, R. R. (2014, March 22). Zuckerberg Says Obama Steps on NSA Spying Not Enough. Bloomberg . Your Dictionary. (2014, May 22). Inference Engine. Retrieved from Your Dictionary: http://www.yourdictionary. com/inference-engine

Importance of Talent Management Plan-Free-Samples for Students

Question: Discuss about the Importance of Talent Management Plan to Cultivate for the Continuing Growth of a well known Company HSBC Australia. Answer: Introduction Human resource managers and executives of a company have always focused on the basic need of talent management plan for the organization. Talent management plan includes hiring, retaining or acquiring talented employees. In order to reach the optimum level of success, organizational leaders need high performing and engaging employees. It is important to align the talent management program with the strategies of a company, its leadership criteria and functional areas (Subsorn and Limwiriyakul 2012). The report throws light on the importance of talent management plan to cultivate for the continuing growth of a well known company HSBC Australia. The company has been worried about the impact of the changes the modern business world has brought. The report consists of a talent management plan for the company to tackle the issues and challenges for the next ten years. The best talent managing plan is related to the strategic plan of any company and the overall needs of a business. Discussion Goal alignment can be considered as a powerful tool of management, which not just only clarifies the job roles of individual workers, but also discusses the ongoing values of the employees in the organization. HSBC Australia is a well known bank that offers a vast range of banking services and products to the commercial, retail, institutional and corporate sectors (Farndale et al. 2014). It provides its customers with a huge range of financial services, including commercial and retail banking. Recently, the company has been facing some issues and challenges, due to the changing modern business world. The key factors can be the knowledge economy, globalization, structural employment and skill gaps, workplace diversity, digitization, telecommunications and last but not the least; the growing expectations of the customers (Thomas 2013). Talent management plan helps in developing the companys strategies and business needs. At the time of engaging the workers into their work, it is to be kept in mind that greater ownership of employees can lead to the companys success. Through goal alignment plans, employees become more engaged and committed to the companys growth and moreover, they achieve great levels of performance. For a change, HSBC Australia needs to change their strategies to some extent, in order to satisfy the needs and demands of the consumers. The company needs to keep under consideration, several strategic planning which are discussed in this part of the report (Cain 2015). The Human Resource Management policies of HSBC Australia are highly commendable as well as appreciated. It has worked hard to provide its workers and associates with a better working life. The company must also focus on other non-monetary factors; it should give equal importance to other things, such as stabilizing both professional as well as personal life, better opportunities of improvement, good leadership and a friendly environment of working and development (Downs and Swailes 2013). Interaction with the workers has disclosed the fact that they are quite happy working with the corporation. The organizations culture as well as guiding principles and policies have a notable impact on the Human Resource policies of the enterprise, but it should also focus on manpower selection, recruitment and also planning, training, grievance redress, development, employee retention and welfare initiatives (Swailes 2013). The company has gained international popularity and acclamation. The vision and mission of the company is to offer the customers with the best banking and financial services across the globe. It has built a good image and earned great reputation, through creating a safe and healthy working environment for the employees. Moreover, they must take into account every single item and with great detail, to please the customers and check that they dont get offended with the services. The major concern must be the satisfaction of the customers as well as the employees. The company has helped in framing the modern industry banking (Elegbe 2016). However, while recruiting new employees, the company must conduct an orientation program for them, in order to make them understand the vision, mission, goals, strategies and planning of the organization. Such programs help the employees to gain an understanding regarding the company policies and procedures. Furthermore, the organization must conduct various management programs, where different types of courses must be taught to the new employees, by certified trainers, professional experts and others. The employees must be motivated and encouraged to interact as well as share their views and opinions regarding banking and financial services (Kasemsap 2016). The success of the company totally depends on how the organizational leader is treating his/her associates. It must not be taken very lightly as it has the potential to energize the employees, which can drive the company to something huge and greater. HSBC Australia must always look out for new and modern measures for recruiting, developing or training their employees. They must be provided with vast opportunities and benefits as well, in order to assist in the profitability and productivity of the organization itself (Al Ariss, Cascio and Paauwe 2014). The board members of the company are strictly responsible for supervising the organizational management as well as providing the employees with strategic directions. The Global leaders group is highly responsible for overall administration of the organization. The chairman of the company, Mr. Tung Shun Wong JP maintains a quality governance standard in the company. Mr. Antony Cripps is the Chief Executive Officer and Executive Directo r of the company, who has been successfully leading the organization, for years, to the success. Other members of the board namely, Carol Austin, Mark Johnson, Graham Bradley and others has made an exceptional change within the corporation and helped in its progress (Schuler 2015). The company has managed to earn faith and trust from their customers. However, for a better talent management plan, they must motivate as well as encourage their workers by offering them with opportunities of issues resolving, which arises at times. This assists in gaining some creative as well as innovative ideas. They should motivate the associates or employees to voice their feelings as well as share their views fearlessly. This will help HSBC to gain a clear understanding of the problems of their workers. They should also offer their workers with individual sessions of career counseling as well as mentor them for the development of their personality. A leadership approach, of this sort, is highly required in each and every company to reach the heights of appreciation (Bluen 2013). HSBC conducts its operational management in highly efficient manner. The company has worked hard in gaining a respectable market position and that is highly acclaimed. However, the company must keep on encouraging skilled and diverse workforce, which will prove beneficial for the competitive advantage of the company, on the international platform. An organization with skilled and diverse offerings of experiences such as, cultural understanding, ethnicity, languages and more, can provide better services and facilities to the customers on a global platform. It also assists in the expansion of the companys existing service range and that is advantageous for them (Mobley, Wang and Li 2012). A diverse group of workforce enables the employees freely communicate as well as provide a vast range of experiences, skills and points of view. It assists the company to meet the ever expanding needs of the customers as well as business strategies in a more proficient manner. Multinational companies that promotes diverse workforce can prove to be an inspiration for its workers and motivate them to give their best performance. The companys operations management must support the employees to effectively execute as well as implement organizational strategies, which results in profitability, return of investment and profit. The company should effectively manage its employees attitude as well as behavior and moreover, professional diversity trainings must be given, which will prove advantageous for the company (Silvanto and Ryan 2014). However, with new technologies invention, HSBC must consider reshuffling and reframing its technological factors, while implementing the new ones. In recent days competitive environment, information technologys implementation in every operational area is a very integral part for any companys success and growth. Every company looks out for modern and innovative measures for improving their strategies and developmental policies (Gelens et al. 2013). The company should upgrade their existing policies and reshuffle them, considering the leadership approach and employee behavior. They should start implementing new policies and procedures, for competing with other companies in the global platform. The implementations must be framed beforehand and strategically planned, keeping into consideration the pros and cons. Therefore, HSBC Australias management should keep these factors into mind for its further growth and improvement (James Sunday Kehinde 2012). Conclusion To conclude, HSBC Australia has successfully gained mass attention and won many peoples hearts as well as appreciation, in terms of both banking facilities as well as loyalty. The organization has achieved much popularity from their customers as well as the media. In addition to this, the company can further execute more efficient strategies as well as policies, in order to gain better benefits and mass attention. Employees must be receiving regular trainings by management group, which in turn will act as a motivator for them. Every employee should have a common goal and target during their sessions of training, which would further help in checking their efficiency. Furthermore, categorical developmental programs must be introduced amidst the employees, who are qualified enough to move to the upcoming stages. Introduction of feedback forms will help the organization gain a clear understanding of their mistakes, if any. Moreover, the company should start implementing innovative techno logies, as the globalized world has become more competitive. With digital media, marketing and promoting a company has become easier. Therefore, HSBC Australia must focus on this segment of marketing more, in order to capture the global markets. References Al Ariss, A., Cascio, W.F. and Paauwe, J., 2014. Talent management: Current theories and future research directions.Journal of World Business,49(2), pp.173-179. Bluen, S., 2013.Talent management in emerging markets. Knowledge Resources Publishing. Cain, A., 2015. Diving into the digital age.Company Director,31(1), p.16. Downs, Y. and Swailes, S., 2013. A capability approach to organizational talent management.Human Resource Development International,16(3), pp.267-281. Elegbe, J.A., 2016.Talent management in the developing world: Adopting a global perspective. Routledge. Farndale, E., Pai, A., Sparrow, P. and Scullion, H., 2014. Balancing individual and organizational goals in global talent management: A mutual-benefits perspective.Journal of World Business,49(2), pp.204-214. Gelens, J., Dries, N., Hofmans, J. and Pepermans, R., 2013. The role of perceived organizational justice in shaping the outcomes of talent management: A research agenda.Human Resource Management Review,23(4), pp.341-353. James Sunday Kehinde PhD, A.C.A., 2012. Talent management: Effect on organizational performance.Journal of Management Research,4(2), p.178. Kasemsap, K., 2016. Promoting leadership development and talent management in modern organizations.Project Management: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications, p.178. Mobley, W.H., Wang, Y. and Li, M. eds., 2012.Advances in global leadership. Emerald Group Publishing Limited. Schuler, R.S., 2015. The 5-C framework for managing talent.Organizational Dynamics,44(1), pp.47-56. Silvanto, S. and Ryan, J., 2014. Relocation branding: a strategic framework for attracting talent from abroad.Journal of Global Mobility,2(1), pp.102-120. Subsorn, P. and Limwiriyakul, S., 2012. An analysis of internet banking security of foreign subsidiary banks in Australia: A customer perspective.International Journal of Computer Science Issues (IJCSI),9(2), pp.8-16. Swailes, S., 2013. The ethics of talent management.Business Ethics: A European Review,22(1), pp.32-46. Thomas, R., 2013. From the CEO.InFinance: The Magazine for Finsia Members,127(1), p.3.

Tips for Writing a Sample Education Essay

Tips for Writing a Sample Education EssayIn my opinion, a sample education essay should always be written by an English major. This is not a get-rich-quick scheme. You should take the time to write your own essay and not just follow a cookie-cutter format. In fact, there are a number of parts that you should pay close attention to, as they are the parts that can really make or break your essay.The first thing you need to consider when you are writing an essay, is that you should always treat the writer as a professional writer. Treating the writer as an amateur, is one of the worst things you can do. The reason for this is that the writer will never be able to write the essay for you, unless he or she feels like writing the essay. So, if you treat the writer as a novice, you will never be able to see any real improvement in the essay.This idea can be repeated a few times, but always remember that you as a student must treat the student. The reason why this is so important is that the student may write something at random, and it could be interpreted completely different from how you would interpret it. So, you have to know that the student is making a choice about how to interpret his or her essay. As such, you as a student must look to the student's intent, or idea, in order to determine what he or she is trying to say.The second tip in writing a sample education essay is to read the same materials you will use in the essay. The reason for this is because, in my opinion, some of the most common topics are explored in the paper. For example, many times it is quite difficult to make a good argument that mathematics and physics are not equally valid, and they are both important to the study of science. So, you must understand these topics, before writing the essay. But, what if you don't?The good news is that this does not mean that you will be writing the same essay you would in a classroom. What it means is that you will be writing it using similar methods, wit h similar facts, and the same structure. The only difference is that you will be asking questions that you cannot find answers for in the textbook. You should also pay attention to what you would write in a written exam.The third tip for writing a sample education essay is to also take some time to research the topic. Researching will give you the ability to answer the question, 'what is important in my topic?' I actually have a friend who has no problem answering this question, and it seems he is the person who needs the most work on this subject. He spends a lot of time researching and thinking about the subject, but it pays off in the end, when he finally gets it right.Finally, when writing your essay, think about what you will say to your audience. Not only do you need to write an essay, but you also want to make sure that your audience gets your message. You want them to feel you truly care about their experience, and therefore, you must really want to share your information wi th them.And finally, the last tip is to find other writers that will help you write your essay. There are many sites online that offer support and guidance to people writing essays. Most often they will help you through writing the essay, and they can help you with editing the essay as well.

The Changing Nature of Work

Demographic Trends in US Economy

The article contends increase in American population will make it difficult to use one marketing strategy to reach the target market. This will be due to the segmentation of the market by different nationality and spending behaviors. In the future, alternative communities are likely to share common values and passions.Advertising We will write a custom essay sample on Demographic Trends in US Economy specifically for you for only $16.05 $11/page Learn More The projected increase in the population of Hispanics implies that the niche market will become a mass market. There are possibilities of shortage of resources since the increased population will stretch the natural resources. There are expectations of companies shifting their attention from the 18 to 34 demographics in the next 25 years (Wellner, 2004). A company like Pepsi believes that the target market is not made up of youths only but it is multigenerational. The article reveals that people over 5 0 are never old as had been the notion. This implies that people between the age of 50 and 74 will dominate the market; however, the American companies will still consider the 18 to 34 demographics. Companies, therefore, have to strategize on how to reach this group of people in the next 25 years. In addition, the expected decrease in the White population makes companies to reorganize their potential target market. It means that firms that already targeting the nonwhites will gain competitive advantage in the future. Evidently, the changes in the demographic trends are likely to come from the increased number of the old generation and the reduced number of white Hispanics. Companies that had been targeting the white consumer market will have to change their market focus. The market will be composed of multigenerational demographic hence forcing firms to create ageless multigenerational brands. Companies are also facing major challenges of producing products that target specific race s or producing multiracial products. Since one racial group no longer controls the American market, companies will have to grasp and understand matters of cultural identity through ethnography. Demographic trends analyze the alterations that can transpire in a demographic population over a given time (Kerin, Hartley Rudelius, 2012). Demography is the scientific study of variations of the human population in terms of size and structure. Some of the parameters that alter the size and structure of a population include migration rates, death rate, and birth rate. Demographic trends focus on why there are emigrations, geographical mobility, and immigration. In marketing, the entire concept touches on the characteristics of the entire human population, which include the employment status, level of income, age, and disability.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Demographics offer adequat e information about members of a given group hence assisting marketers to understand the traits of the hypothetical collective. After visualizing the characteristics of a specific group, marketers then develop effective marketing strategies that center on the demographic. Notably, marketers try to view and understand the tastes of a consumer group towards a certain product. Companies will have to change their marketing strategies that have been focusing on the youthful generation since in the next 25 years, generation X and Y will be in their late 30s and 50s. The demographic profile has proved that in the next 25 years, people who will be in their 50s will not be as old as the present population who are in their 50s. In addition, the expected decline in the numbers of white consumers and increase in the numbers of the Black Hispanics will make companies that have been tailoring their products towards the two races to re-strategize their market plans (Hobbs Stoops, 2002). For examp le, a company whose large customer base is the white population will have to divert its focus to the Black population in order to maintain or increase their sales in the future market. On the other aspect, a firm that has been focusing on the Black population will have to increase their production levels in the future to accommodate the increased population. Lastly, the expected multigenerational market will make firms to re-modify their marketing strategies in order to appeal to all the generations. Clearly, these demographic trends have great effects on the marketing strategies of the firms. The United States Postal Service is also planning how to adjust its marketing strategies. The main demographic trend is the populations’ change in marital status. Clearly, generation X and Y will already have families in the next 25 years and the company will have to contend with the decreased population of youths who had been using their services. However, couples will still require di rect mails services like post cards services for sending the tangible presents to their partners. Moreover, the present groups will have experienced changes in their income levels and with the increased technology, the Postal Service have to re-strategize its marketing plans given the decrease in populations’ use of their services. Apart from age, race, and household income, geographical information is also a demographic trend that can alter a company’s marketing strategy. For instance, if a population relocates to anew area, companies that had relied on that population will have to re-strategize on how to capture the remaining market or move to the new location. The company may have to produce products that fit the remaining population or pump more funds to the marketing department to reach the old population in their new location.Advertising We will write a custom essay sample on Demographic Trends in US Economy specifically for you for only $16.05 $11 /page Learn More References Hobbs, F., Stoops, N. (2002). Demographic trends in the 20th century. Washington, D.C.: U.S. Census Bureau. Kerin, R. A., Hartley, S. W., Rudelius, W. (2012). Marketing (11th ed.). Boston: McGraw-Hill/Irwin. Wellner, A. S. (2004). The Next 25 Years. classes.bus.oregonstate.edu. Retrieved from classes.bus.oregonstate.edu/Fall- 10/ba499/elton/Articles/the%20next%2025%20years.pdf This essay on Demographic Trends in US Economy was written and submitted by user Sylas Walters to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Idioms and Expressions With Do

Idioms and Expressions With 'Do' The following idioms and expressions use the verb do. Each idiom or expression has a definition and two example sentences to help understanding of these common idiomatic expressions with do.   Do a Double Take Definition: look twice at someone or something because you are surprised She did a double take when he walked into the room.Did you see that man do a double take as he looked at the price? Do a Number on Someone Definition: trick someone, cheat someone, hurt someone very badly Im afraid she did a number on him when she broke up.That guy did a number on John to the tune of $500! Do an About Face Definition: turn around, return to where someone came from Id like you to do an about face and go clean your room!As soon as I got to work I realized Id have to do an about face because Id left my briefcase at home. Do Away With Something Definition: prohibit something, make something not available   They tried to do away with coffee in some cultures to little success.Anytime they do away with something people want it even more.   Do Justice to Something Definition: do successfully and with honor, complete in a befitting manner I think that painting doesnt do justice to him.Alice really did justice to the presentation.   Do One’s Duty Definition: complete a responsibility, do something that is expected of you Remember to do your duty by honoring your parents.Ill do my duty but nothing more. Do Ones Part Definition: do something that is required of you, join in doing something that requires many people He feels that volunteering is doing his part.Do you part and get along and youll have no problems here. Do or Die Definition: complete a task or utterly fail Its do or die time now. Were getting married!Well John, its do or die. Lets go! Do Someone Good   Definition: be beneficial for someone I think taking the week off will do you good.She told me a massage would do me good.   Do Something Over Definition: repeat an action often because of a poor start Lets do that over! I wasnt concentrated enough!Id love to do college over if I had the chance. Do Someone Proud definition: do something so well that another person is proud of you David did his father proud throughout his successful life.I think youll do your family proud this year.   Do Someones Heart Good Definition: be good for someone emotionally I think listening to some classical music would do your heat good.Getting straight As did her heart good. Do Something by Hand Definition: build something on ones own He built his house by hand.I created that desk by hand.   Do Something in Vain Definition: do something with no reason or chance at success Peter feels his doing the job in vain.Never feel youre doing something in vain. Theres always a reason. Do Something on the Fly Definition: do something quickly without thinking I did it on the fly, its nothing special.Lets do it on the fly. It wont take long. Do Something on the Run Definition: do something while on the way to somewhere else We did it on the run while on the way to Arizona.You can do it on the run. Lets go! Do Something on the Sly Definition: do something without having other people notice She did it on the sly. Her husband never had a clue.He made lots of money by doing it on the sly. Do the Honors Definition: do something like cutting a cake, or giving a speech that is an honor Id like to let your father do the honors.Ill do the honors and toast to happy and long life! Do the Trick definition: complete the task, function as a solution I think this pen will do the trick.Youll come up with something to do the trick. Do You Read Me? Definition: question asked usually in a stern manner to ask if someone understands Well have no more talk! Do you read me?!Thats enough. Do you read me?

How Has Tourism Changed Hawkshead Essays

How Has Tourism Changed Hawkshead Essays How Has Tourism Changed Hawkshead Essay How Has Tourism Changed Hawkshead Essay Essay Topic: Our Countrys Good Hawkshead is located in the Lake District, in the North West of England. It is a small village, home to many retired or second homeowners. The village receives its main source of income through tourism. This becomes evident after spending even a short while in Hawkshead, as there are numerous amounts of Bed and Breakfasts located in and around the village. Tourists come to Hawkshead to admire the scenery, to take long walks or more generally they come to escape from their busy lives and relax for a weekend. Hawkshead is located on a rural hilly landscape (much of which is used for farming) and is an extremely beautiful part of England.Here are some maps to show the location of Hawkshead, all maps are obtained from the website www.multimap.com.The first map shows the location of Hawkshead in the Lake District.The second map shows the location of Hawkshead in the NorthwestThe last map shows the location of Hawkshead in the United KingdomThere are many forms of transport to reach Hawksh ead, the most accessible are by car or ferry. To drive to Hawkshead from Southport it takes on average an hour and forty minutes, but depending on traffic it can differ. To drive from major cities such as Liverpool it takes around two hours and from Manchester it takes about one hour forty-five minutes. These times were obtained from the website http://rp.rac.co.uk/routeplannerTourists visit Hawkshead for its beautiful scenery, quaint stone cottages and its general relaxed atmosphere. Most of the cottages were built in the 15th century, but have been updated and have received lots of necessary maintenance work since then.One of the biggest changes that have affected Hawkshead is that it has become a national park. Hawkshead and the surrounding area of Hawkshead (the Lake District) is all part of a national park. The Lake District became a national park in 1951. This is because it was seen as a beautiful part of the countryside, and therefore needed to be protected to ensure that it would stay in the same condition, and would not be ruined as many other parts of the Britain have been. The Lake District has been put under the protection of the national park, so that the community and tourists alike can all visit the Lake District and enjoy the peace and quite along with the preserved natural beauty.In recent years Hawkshead has been visited more often than ever, this is mainly due to the fact that more people have better jobs and a higher salary, which therefore means they can afford to go on more holidays, and better day trips. Also tourism has increased throughout the world as it has become easier and quicker to travel, think of the Euro Tunnel, which can get us to France in half an hour. This makes it much easier for tourists to get around and to visit places further away.MethodologyI have used five different methods to investigate how tourism has changed Hawkshead. The first method I used was in the form of a questionnaire. This is a primary data collection technique. I used this method to find out what the residents of Hawkshead and the tourists that visited Hawkshead a number of times thought about the question How Has Tourism Changed Hawkshead? I also used my questionnaire to see out of the twenty people I asked how many of them were tourists, by doing this we could then compare the amount of tourists with the amount of residents and see whether we asked more of one than the other. We used our questionnaire to obtain some primary data as it was an easy clear way of collecting detailed information about peoples views of Hawkshead.Before going to Hawkshead, my group made up our own original question to ask in our questionnaire, it was; do you feel Hawkshead has changed since your last visit? We chose this question to find out about tourists opinions, but most of the tourists we asked had not been to Hawkshead before and therefore could not answer this specific question, if we were to repeat this investigation we would choose a questio n that could be answered by everyone and would therefore give us more data to work from. We also tried to survey different age groups but most of the people walking around seemed to be around the same age.When we were in Hawkshead carrying out our questionnaire we stood by a fairly busy street so we would have enough people to ask our questions to. Some people in my group suggested standing outside the tourist information centre, but we realised this would make are results bias as we would questionnaire more tourists than homeowners and as a results not obtain a good range of data. We spoke to 4 residents, 2 second home owners and 14 tourists and asked them our questions. We asked anyone as we wanted to obtain fair data and instead of asking all the residents or all the tourists we ended up asking a mixture of different people.For a tiny quiet village experiencing some very wet weather it was surprising how many people were actually out walking along the streets, the rain was not pu tting people off going out, as proof, you could witness the many tourists clad in brightly coloured plastic anoraks walking along in the rain seeming to quite enjoy being outside in the bad weather. We completed are questionnaire around 11:30, as people were making there way out to eat lunch, and for that reason it was quite busy when are questionnaires were completed.These are the questions I asked in my questionnaire, for each question I will explain why we used them and what the possible answers obtained could tell us:1. Are you a tourist, resident or second home owner? I asked this question so I would be able to see out of the 20 people I questioned how many of them were tourists, if there were a lot of tourists compared to residents and second home owners this would tell us that generally more tourists visit the village than people that have homes near it.(Questions 2, 3, 4 and 5 only apply to tourists.)2. Please name your home town. By asking the tourists to name there home to wn we are able to see the range of places people have travelled from and how far people are willing to travel.3. How long is your stay in Hawkshead? I asked this so we would be able to find out what the how long people usually stayed for.4. How did you travel to Hawkshead today? By asking this we could find the most popular mode of transport used to get to Hawkshead. From this we would be able to investigate further things such as do tourists pollute Hawkshead by travelling by car rather than on public transport.5. What do you find attractive about Hawkshead? I asked this to find out what Hawksheads best assets are, and to understand more what people travel to Hawkshead for.(Questions 7 and 8 only apply to home owners)6. How long have you lived in Hawkshead? By asking this question we can discover whether most residents are new to Hawkshead or have lived there all there lives. This would show whether Hawkshead has become more popular over the years.7. In your opinion what effect do tourists have on Hawkshead? This question was asked so we could receive residents views on the positive or negative things the tourists bring to Hawkshead, this would show us whether the residents were in favour of tourists visiting Hawkshead.(Lastly are group created our own question which was ;)8. Do you feel that Hawkshead has changed since your first visit? We asked this to see whether people could recognise the changes that tourism may have created.My second technique was to carry out a landscape evaluation this shows whether certain characteristics of the village can benefit Hawkshead or not and it shows us whether the fact that tourists visit Hawkshead effects the overall look of the village. This technique is also primary as we are collecting the data first hand. For this landscape evaluation we surveyed three different places; the car park, the centre of the village, and the bypass road that goes around the village. We looked at the different factors below and gave them a s core from + 4 to -4.1. The attractiveness of the buildings2. The car park facilities available3. Toilet availability4. The pedestrianised village centre5. The well kept gardens and hanging baskets6. The shops for tourists7. The shops for locals8. The narrow pavements9. The coach parking facilities10. The cost of parking11. The bypass around the village12. Whether the modern buildings fit in with the rest of the villageThe advantage of using this method is we are evaluating each part of the village, using a scoring system makes it easy for people to understand and shows the results clearly. The disadvantage is the information is based on my opinion and therefore is subjective to other peoples views and opinions. The information we collected from this enquiry is useful as we can clearly see the things that have been affected more than others as a result of tourism.The third technique I used was a land use survey. We were provided with a map of Hawkshead and had to shade in the differe nt functions of the buildings, we used a colour key to do this. This technique is a primary data collection. The main advantage of this technique is it is really clear to see what the functions of each buildings are. The disadvantage is it doesnt give much information other than what the functions are. It would be better if we had an old land use survey from say 50 years ago so we could compare the amount of holiday homes and bed and breakfasts found on each map. This would show us whether tourism had increased or not.My fourth technique was a building transect, although this was a time consuming enquiry I think this is a good way to collect evidence that houses in the village have changed or been restored. We walked from south to north through the village noting down whether the houses were modern (after 1945) or old (before 1945) and what the obvious changes on each houses were. We did this for 25 houses. We only chose to do a transect of the village rather than the all of it as w e wanted to concentrate on the main street were most of the tourists where, and were the main shops could be found, also we wouldnt of had enough time to evaluate the whole village. This again is a primary data collection as we collected the information ourselves. This information is not subjective as it is based on facts, if the house is newer than 1945 it is therefore modern, this is a fact.At first it was difficult in some cases to know whether the houses were old or modern but as we surveyed more and more it became easier to know what to look for, e.g. if the guttering was U.P.V.C it would tell us the house was modern or had been updated, if the lintels on the windows were stone it would mean the house was old, we also looked at the changes that had occurred on purpose to increase the look of the property such as hanging baskets and outdoor lights this could be to make the village look better for tourists.This tells us the specific things that have changed about Hawkshead, and f rom this we can decide whether some of these changes have been an effect of tourism such as some of the new buildings were public toilets, they were most likely built to cater for the tourists needs, also in the village there is a tourist information centre, this was built specifically for the tourists. We can also understand whether the changes have damaged or benefited Hawkshead, by looking at what the changes are, e.g. if the function of the buildings have changed. One of the buildings we looked at had been changed into a bed and breakfast, the outside of the building was still in keeping with the theme of the village, but instead of staying as a house, the person running the bed and breakfast was taking advantage of the growth of tourism and was earning money from it without damaging the look of the building in any way. This is a good example of why Hawkshead benefits from tourism; as it keeps the local economy going.The fifth technique I used was my own original idea; I decided to look at how many bed and breakfasts, hotels etc. could be found in Hawkshead. By doing this I am able to see how important tourists are to Hawksheads local economy then compare the amount of places that tourist can stay in Hawkshead with the amount of places there are to stay in Formby, a village slightly smaller that Hawkshead but with tourist attraction such as the beach and the red squirrel reserve. By doing this it would be evident whether Hawkshead was a good attraction for tourists by the amount of places there are to stay and if there were more places for people to stay in Hawkshead than Formby we would know that Hawkshead is a tourist town. I have made a table to show my results. As I obtained my results from a website the data is secondary. It is not subjective as the data I acquired is factual.HawksheadFormbyHotel60B;B31Guest houses30Self-catering cottages32Caravan sites22These results were obtained from www.information-britain.co.uk and www.touristnetuk.comFrom these results it is evident that Hawkshead is a tourist town and they obviously have the need for so many places for tourists to stay, therefore you would say Hawkshead is a tourist town. Obviously the hotels and B;Bs etc. were never always used for this function. I would guess that most of these hotels etc. have been built purposefully for tourists or the buildings have changed there functions, to suit the needs of the tourists. As a result this shows me that tourism has changed Hawkshead, and therefore I can use this data to back up my enquiry.Data InterpretationIn Hawkshead a lot of things have changed over the years. We are carrying out this investigation to find out whether most of these changes are due to tourists. This is what I found out from the information we collected.We carried out a building transect, from this building transect I could see that only 4 of the 25 buildings we looked at were new (after 1945.) I also found out that the 24 buildings that were old (before 1945) ha d been changed a lot. Here are examples of some of the changes that were made; plastic guttering, satellite dish, velux windows, repainted brick walls, new slate on the roof and one of the main changes that were obvious in the buildings we looked at was that most of their functions had been changed e.g. a large house had been changed into a hotel.There were also things in the village that made it obvious to see that things had been changed and updated. There were double yellow lines along the busy streets, which we know are put there to stop any parking along the designated areas. I think these are a new feature to the village and were probably put in place as more and more tourists started parking their cars along the streets. Also a car park has been created to compensate for the fact you are not allowed to park in the village, and to make a place for coaches to park.The village also has public toilets located right next to the car park; again I think this is mainly for tourists a s these would be unnecessary if Hawkshead didnt receive many visitors or tourists.We also carried out a land use survey, we labelled the pubs and restaurants, the buildings mainly for tourists, the shops, the hotels and B;Bs and the houses. We found that there were around 100 houses 2 shops and 2 pubs and restaurants, we also found that there were 6 buildings mainly for tourist plus the hotels and BBs which there were 18 of. So this means there were a round 1010 buildings that tourists probably wouldnt use, and 24 buildings that tourists probably would use. 24 buildings for tourists in one small village is a big amount and shows us that tourists play a key part in Hawksheads economy.Hawkshead is a slowly growing village with its population increasing steadily. More houses are being constructed on the edge of the village as the demand to live there is high. When we were in Hawkshead we didnt see any houses for sale.I think the reasons things are changing in Hawkshead is its increasin g popularity with tourists. Also it is getting more popular for elderly retired couples to move to Hawkshead or to buy a second home there. People have more money then ever before and so travelling or buying second homes is becoming more popular as people have more money to spend and a wider choice of places to go as transport has also improved. As Hawkshead relies on tourists to feed the local economy the village has to change to suit their needs and to keep the flow of tourists coming.This photo shows a Beatrix potter gallery located in the centre of Hawkshead. This is where Beatrix potter used to live, and now it is a gallery showing all of her original drawings and selling small ornaments based upon her drawings. This shop is purely for tourists and is one of Hawksheads biggest attractions.Most of the people we interviewed were tourists but there were 3 second home owners and 4 residents that we also interviewed. This tells us that on the day we visited there were more tourists out, which is unusual as it was raining and it was on a week day. This just shows how popular Hawkshead is if people are willing to visit in the rain!In Hawkshead there is a tourist information centre right next to the car park, which is good because as soon as tourists enter Hawkshead they can go straight to the tourist information centre and see what they can do in Hawkshead. This is only really useful to tourists as residents already know the activities available.As the car park is so large in Hawkshead this suggests that they receive huge numbers of tourists in one day. This is probably most likely in summer on a bank holiday. All the evidence suggests that tourists benefit Hawkshead but there probably are damages such as paths being worn away and excess litter and traffic pollution but overall tourists dont affect Hawkshead in a bad way.All my interviewees were from the U.K but some came from as far as London so it is obvious that Hawkshead has a good reputation and people are willing to travel a long distance to visit it. This is good evidence to say that Hawkshead is a worth while place to visit. If you compare question 4 (how far did you travel to Hawkshead today?) with question 5 (what do you find most attractive about Hawkshead?) we can see that most people travel a long distance to find village charm and peace and quite.In my landscape evaluation survey I gave the edge of the village and the centre of the village either 4 marks (greatly improves Hawkshead) 2 marks (improves Hawkshead) or 0 (does not affect Hawkshead) I did however say that the narrow effected Hawkshead little, as people had to walk on the road or squeeze past each other on the pavement, but if there were bigger pavements this would look odd and put of place so am I not sure about that one.I completed my own original piece of work which was to compare the amount of lodgings in Hawkshead with the amount of lodgings in Formby. From this data I could see that Hawkshead was a much more p opular tourist village than Formby as the amount of lodgings in Hawkshead was much greater than the amount in Formby. So my own original idea supports the other evaluations I produced in Hawkshead.I think the aims of the Lake District national park have definitely been met. Hawkshead is a well managed and controlled part of the countryside. There are places that you can walk about with freedom and places that are being reserved for future generations to share the beauty of.Data evaluationI think my method was quite well thought out as all the results seemed to be accurate for the day we visited Hawkshead. I think that perhaps it would have been better to questionnaire more people as then the results would be more fair or maybe consider questioning the same amount of tourists as residents to compare their thoughts on Hawkshead, as then are results would be less bias. The results were probably affected quite a lot by the weather as it was raining at the time we carried out our investi gation which means there would have been less people around and the village would have been less congested than usual.To improve my experiment I think you would have to visit Hawkshead on a number of days such as a bank holiday as then you could find the average results, which would ensure that the experiment wasnt bias. If I went to Hawkshead in the middle of winter there would perhaps not be as many people visiting as there would be in the middle of summer. To help us carry out the land use survey map we could have obtained one from the local library which would have been more accurate. We also could have got one from 50 years ago to compare whether the amount of buildings for tourists had increased.I think the land use survey was the most useful data we collected as it shows the amount of buildings for tourists and this could easily be compared with past land use survey maps which would support our investigation even more as we could present a past map with our recent map and sho w that the amount of tourist buildings had increased.We investigated how the land had changed in Hawkshead and discussed reasons it has changed and in conclusion our investigation has shown that tourists do not damage Hawkshead much but are a great benefit to its economy.