Essay on William Shakespeares Macbeth - 1483 Words

William Shakespeares Macbeth During the Elizabethan era, the great chain of being reigned. Women were low on this chain of power, and men were on top. In fact, women were below horses; you couldn’t live without a good horse, but, you could live without a wife. Lady Macbeth was a woman before her time, she was caught between being today’s ambitious, powerful modern woman and a fragile creature of the Elizabethan era. In the first four acts of Macbeth, Lady Macbeth is vicious, overly ambitious, without conscience, and willing to do whatever it takes to get what she wants. In this case, she wants to become Queen of Scotland. Whiles I stood rapt in the/ wonder of it, came missives from the king, who all-/ hailed me, ‘Thane of†¦show more content†¦Macbeth continued on a killing rampage, irradicating all perceivable enemies. Suddenly, Lady Macbeth begins to have pangs of guilt, such as in the famous scene where she attempts to wash her hands of blood. She begins to have frequent bouts of sleeptalking and sleepwalking, where the terror of her conscience expresses itself. (SparkNotes, list of characters: Lady Macbeth).Her control over Macbeth has waned, and over herself, her control is dwindling as each second passes. The fire she once had, which drove Macbeth forward is now no more than a minute spark. She is beginning to lose that controlling stiffness. She asks Macbeth, ‘what’s to be done (III ii, 44), which is a drastic change in control. (Lady Macbeth- Character Changes Throughout the Play).Lady Macbeth’s seemingly male actions are replaced at this point in the play and she is wrought by guilt. She suffers from a mental and emotional breakdown as a result of this guilt. She is emotionally exhausted and becomes the typical fragile flower.We first see this side of her when she states that she cannot kill Duncan because had he not resembled/ My father as he slept, I had done’t (II ii, 16-7). After Duncan’s murder, the roles of Macbeth and Lady Macbeth are reversed, previously, she was the main motivator in the plan to overthrow the kingdom. Following Duncan’sShow MoreRelatedWilliam Shakespeares Macbeth749 Words   |  3 Pages1. Macbeth, the tragic hero in William Shakespeare’s Macbeth, suffers from the fatal flaws of insecurity and indecision, allowing him to easily be manipulated, which causes the audience to feel sympathetic toward him. After Macbeth has heard the prophecy from the three witches and he has been named thane of Cawdor, he is led to a strong internal conflict: â€Å"If good, why do I yield to that suggestion / Whose horrid image doth unfix my hair†¦ / Shakes so my single state of man that function / is smother’dRead MoreWilliam Shakespeares Macbeth1401 Words   |  6 PagesWilliam Shakespeares Macbeth At the beginning of the play, before Macbeth is introduced, the impression given is that he is a very good man indeed. It is as if he was a local hero and could do no wrong. The sergeant refers to him as brave Macbeth and Duncan says O valiant cousin! Worthy gentleman! Duncan, the king, rewards Macbeth with the title, thane of Cawder, and the previous, treacherous thane having been sentenced to death. People speak of MacbethsRead MoreWilliam Shakespeares Macbeth2461 Words   |  10 PagesWilliam Shakespeares Macbeth In Macbeth, look at the following scenes: Act one, scenes one, two and three, Act two, scene two, Act four, scene one and Act five, scenes three, six and seven. What did Macbeths character, words and actions show about changes in his character? Why are these scenes important to the plot and structure of the play and how the themes are presented? The play Macbeth is about a man whose rise to power and fall are influenced by his ownRead MoreWilliam Shakespeares Macbeth Essay757 Words   |  4 PagesWilliam Shakespeares Macbeth Macbeth was a â€Å"butcher†, however he became that way as a result of Lady Macbeth. Lady Macbeth was a fiend-like queen whose evilness declined after the murders. In the end of the play, however, Macbeth’s transformation was complete and he was a butcher. Main Body Topic 1 ================= Macbeth’s transition from good to evil by Lady Macbeth:  · Ambition was his only reason for killing the king – â€Å"I have no spur To prickRead MoreWilliam Shakespeares Macbeth Essay770 Words   |  4 PagesWilliam Shakespeares Macbeth â€Å"This dead butcher† is not an accurate description of Macbeth. Macbeth did not give an impression of a â€Å"butcher† since he was affected by the death of Duncan. He had contemplated on the positive and negative points about killing Duncan before he committed the act of treason. However his ambition to be king and Lady Macbeth’s persuasiveness and mocking had overridden his sense and logic which caused him to commit this crime. He was consumedRead MoreEssay on William Shakespeares Macbeth647 Words   |  3 PagesWilliam Shakespeares Macbeth In the tragic play Macbeth, by William Shakespeare, both Macbeth and Lady Macbeth decide, to kill King Duncan. In the play, we see the characters of Macbeth and Lady Macbeth transform in their personality after murdering the King. Macbeth begins the play as a noble soldier, gradually changing into an ambitious murdering man. Similarly, Lady Macbeth is ambitious but she beginsRead MoreEssay William Shakespeares Macbeth671 Words   |  3 PagesWilliam Shakespeares Macbeth William Shakespeare lived in an era where women possessed few political and private rights. Women were subjected to the will of men as men were thought to be greater morally, physically and intellectually. Shakespeare, as he was living in this hierarchical and patriarchal world, was subjected to this value system. His powerful and tragic play Macbeth, reflects aspects of this world but also challenges the very basis of its foundations withRead MoreThe Letter in William Shakespeares Macbeth1609 Words   |  7 PagesThe Letter in William Shakespeares Macbeth Lady Macbeths reaction when she reads her husbands letter is powerful and dramatic.  · As soon as shes finished reading, she has decided she will make sure Macbeth is king Its as if she and her husband are thinking exactly the same thing. She does not hesitate for a moment.  · Lady Macbeth invites the spirits of evil to enter her She knows she has to steel herself, that the murder will need evil power, andRead MoreWilliam Shakespeares Macbeth638 Words   |  3 Pagesagree? Well, in Macbeth manhood is concurrent with power, physical strength, courage, and force of will. Rarely though, is it bound to the ideals of moral fortitude or mentality. The motif of gender recurs many times in Shakespeare’s work. Being a â€Å"man† in Macbeth means that you must be physically capable, cruel, and do what ever it takes to accomplish one’s goals. Women were supposed to obey their husbands and be good. Evil from a woman was absolutely not permitted. The women in Macbeth are the fireRead MoreThe Downfall of Lady Macbeth in William Shakespeares Macbeth1399 Words   |  6 PagesThe Downfall of Lady Macbeth in William Shakespeares Macbeth William Shakespeares Macbeth has been a theatrical favorite since Elizabethan times. Its timeless themes of ambition, fate, violence, and insanity collaborate to produce a captivating plot. The audience traces the disintegration of a tragic hero and his willful wife. Lady Macbeth, one of Shakespeares most forcefully drawn female characters, plays an important role in the play Macbeth. She has a profound influence over the action

Cloud Computing and Security Issues In The Cloud

Question: Describe about the Cloud Computing And Security Issues In The Cloud? Answer: Introduction A cloud computing can be defined as an on-demand computing model consisting of independent, networked IT (software or hardware or both) resources. Cloud service provider offers clouds with a predefined quality of the service terms through the web of Internet as a set of scalable, autonomous, easy and inexpensive on demand computing model services to the interested clients on a time bound subscription basis. Consumers benefits of migrating to the cloud computing is reduced cost, no installation/upgrade hassles, reduced setup time and higher scalability among others. This structure gives consumers the added flexibility to scale up/down in response to the market fluxes. For example, a business come in the market with a new website which might be initially not known to the customers, but in time becomes widely held with hundreds of thousands of visitors and requests per day. The business owner can request for an upgrade in service at minimum time and without investing huge in the up grad ation hardware. (Qusay F. Hassan, Faculty of Computers Information, Mansoura University, Egypt) According to a report of Business system news analysis for finance and IT professional top cloud vendors are seeing a growth of 90% per annum. Cloud security services revenue is expected to reach 4 bn USD by the year end 2016 from 2 bn that was in last year. And, according to a report by Nicole Henderson, sensitive data leaks cost average organizations $1.9 million, and this suggests the fast growing concerns in the area of cloud security. One reason of the concern is the growing number of attacks from hackers who can find a huge amount of data coming from different organizations but available in a single cloud infrastructure. There have been examples of attacks happening on huge cloud services like dropbox where attackers were able to retrieve the sensitive personal information of employees. However in spite of these attacks elevating concerns, most organizations still make use of multiple cloud services for their business operations. This report suggests this importance of development of security measures and policies by organizations. The paper attempts to understand more about the types of attacks and security strategies that can be used to prevent such attacks. Critical Analysis Threats in Cloud Computing Without any doubt it can be said that businesses can reap huge assistances from cloud computing but along with these advantages, there are some potential threats as well such as: Data Breaches: This includes potential loss of personal information such as through credit card which currently is one of the major concerns in security of cloud computing infrastructure. Data Loss: Data loss might occur when a disk or hard drive crashes without its owner having already created a backup. It can also happen if the owner of encrypted data loses the key which unlocks it. Account or Service Traffic Hijacking: Exploitation or phishing of software vulnerabilities like buffer overflow attacks, and often loss of credentials may lead to the loss of control over accounts of a user. An intruder who has got control over a user account can manipulate data, snoop on transactions, provide false and often damaging responses to its customers, and he can also readdress customers to an inappropriate or competitor's site (Sen, 2009). Insecure APIs: The cloud computing has brought the contradiction of often trying to make services available to masses while restrictive any damage all these anonymous users may cause to the service. The answer has been a public facing application programming interface, or API, that describes how a 3rd party connects an application to the service and provide confirmation that the 3rd party making the application, is actually who he claims he is. Denial of Service: Denial of service attack is an old nemesis of an online operations, but it still remain threat as it has always been. For cloud computing customers, "facing a denial of service occurrence is more like being caught in heavy traffic, there's not much to reach to your destination and nothing can be done about it except ideally sit and keep waiting." Malicious Insiders: Malicious insiders may look like a common threat. If this exists inside a large organization, the hazards are many fold exaggerated. One tactic cloud customers can use to protect themselves is to always keep their encryption keys in their premises and not in the cloud(Australian Government Department of Defence, 2012). Abuse of Cloud Services: Cloud computing brings significant, flexible services to enterprise users and also for the hackers. Hackers may use cloud servers to serve malware, distribute pirated software or launch attacks. Insufficient Due Diligence: there are good chances that expectations will not matched between service provider and customers. How will responsibility be divided? What are pledged obligations for each party? How much transparency a customer can expect from the provider when there happens to be an incident? (Charles Babcock, 2014) Figure 1: Cloud infrastructure (Monjur Ahmed and Mohammad Ashraf Hossain, 2014) Cloud Security Risks The very nature of cloud computing is the key to the problem of cloud security. Basically the pain area is that critical data can be moved out outside the à ¯Ã‚ ¬Ã‚ rewall and given over to the cloud services provider which provides storage and the access. There are a number of security risks supplementary to the cloud computing which must be effectively addressed. For instance, in a public cloud distribution, a customer relinquishes control to the cloud service provider over a number of issues which may severely affect security. Yet cloud service agreements may not offer any assurance to resolve such issues on the part of the cloud supplier which leaves gaps in security emplacements. A way this problem can be resolved is to split the responsibility of security between the customer and the service provider, with the possibility for vital parts of the fortifications to be left unchecked if there is a letdown to allocate accountability clearly depending on the cloud computing model in use. Another challenge in cloud security is the level and reliability of Authentication and authorization that is used to keep away notorious unauthorized users. The fact that sensitive cloud resources can be retrieved from anywhere on the Internet increases the need to establish with certainty the identity of a user, which can very well include contractors, employees, customers and partners. The level of authorization should not just protect the company resources and data from outsiders but often from insiders as damage can also be caused by the mischievous actions of people working in the organization if they have the access and authorizations. This is most often compounded in the cloud computing environment since such activity may occur within either or both the customer business and the provider organization. Further, the resources utilized in a cloud computing model are spread across and most often are publically accessible. With Shared and multi-tenancy resources being defining features of any public cloud computing, the risk of failure of instruments including routing, memory, storage can be another challenge. Any failure from the side of cloud service provider an have a direct impact on the performance of the client organization. Several of these failures can also cause vulnerability to attacks like guest hopping. Security risks can be on higher side, if the service providers do not carry necessary certifications. The cloud customers investment in realizing certification, such as in case of establishing compliance with industry standards or regulatory necessities, may be lost if the cloud provider cannot provide adequate evidence of their own agreement with the relevant necessities, or does not permit audits by the cloud customer. It is important to be careful while choosing right vendor for the organization as once a service provider is chosen, there is a vendor-lock in period in which the company would not have any alternative choice but to stick with existing services even in case the vendor is unable to provide reliable security. Thus, concerns of security do not begin after the cloud is deployed but even before a decision can be taken on choosing appropriate business model and the service provider. The interfaces used by management for accessing cloud applications and resources also pose very high risks, especially users are connected with the remote access through web browser that are vulnerable to attacks from hackers. Here, vendor facilities and capabilities play an important role both in terms of provision of inter-operatabilities between different interfaces and protection of the data running over these interfaces. Once a system is hacked or interrupted by an unauthorized user with bad intensions, several of the problems can occur and can disrupt the process flow in the victim organization causing risks such as service unavailability caused by network failure, unauthentic data deletion, and other issues that can cause a complete business failure(Cloud Standards Customer Council, 2015). Managing Security over Cloud As already discussed that a split of responsibility for security between the service provider and company using cloud infrastructure for running their network applications can make the security management practices both simpler and efficient, it would be worthwhile to identify specific responsibilities that both sides can carry to establish complete security practices that enhance the levels of protection for the organization. Responsibilities of Service Provider The detection, reporting and subsequent managing of security breaches may be deputized to the cloud provider, but these incidents, to a greater degree, impacts the customer. Notification rules can thus be negotiated in the cloud service agreement so that customers are not caught unaware or informed with an undesirable delay(Suri Nath, 2010). This would assist the cloud client with appropriate split of responsibility and clear understanding of what all can be expected from service provider in terms of maintaining and addressing security concerns of cloud technology. When it comes to taking measures on service providers part they can take make use of data encryption to ensure safety in cloud computing, which means that data can be encrypted before it is stored in the server. Major Service providers like Google, Yahoo, Microsoft have already achieved 100% data encryption or are in the process of achieving this. Other players like Sonic.net, Dropbox and SpiderOak, have also announced comparable data encryption programs. Other important technologies most often used by the service providers are Firewall, Anti-Virus and Anti- malware, Patch Management, Log management. Responsibilities of Client organization A secure cloud computing is not only service providers responsibility it is also clients responsibility to ensure safety on their part. With employees, business partners, customers, suppliers and contractors very increasingly accessing corporate applications and data, it is very imperative that they implement strict guidelines and ensure security in the cloud. Limiting the access to users based on context can be one way to assure that unauthorized access is not faced within the organization by misuse of the authentication features by employees. The levels of access can also be conditional and based on where the user is, and what device is in use. For instance, if someone is tries to access data from an internet caf, there should be supplementary sign-on steps and have limited access to the data. The organizational resources and data are confidential and each action within organization can count and can have some level of impact on security and thus, the company should have those systems in place that have the capabilities to understand who is accessing network and accessing what. People within the business who are confidential users, such as database supervisors and also employees with access to highly valuable intellectual property should receive an increased level of scrutiny, receive training on handling data, securely and stronger acce ss control. For instance, a user when known to be using a mobile device for applications, the devices are required to be checked for vulnerabilities. An added protection can be achieved through deployment of intelligence in the network defense devices such that it can provide an extra control with analytics and awareness into which users are accessing and what content and applications. This layer of intelligence would provide real-time visibility into the both the cloud infrastructure and the data center(Marchany, 2010). Cloud services allow organizations to run cloud based applications that can be critical to the working of an organization. In traditional business models, business applications have, been protected with defense in-depth security solutions based on a clear segregation of physical and virtual resources, within trustworthy zones but with the allocation of infrastructure using the cloud, the organization needs to rethink perimeter security at the network level, and should be applying more controls at the user end, application and data level. It is a big challenge to ensure same level of user access and defense mechanism must be applied to workloads deployed in cloud services as compared to those running in traditional data centers. This necessitates creating and running workload centric policies as well as executing central management across distributed workload instances(Ahmed Hossain, 2014). A major concern with the use of applications over cloud is the protection of data that is retrieved and shared between the infrastructure resources. The data that belongs to the client organization can be sensitive and thus, its loss can bring a huge concern for the organization. It can be difficult for the cloud service customer to effectively check the data handling follows of the cloud provider. This problem is worsened in cases of multiple transfers of data, like between federated cloud services or where a cloud supplier uses subcontractors. Visibility of the cloud services for appropriate IT audit can be an appropriate way to protect data and applications of the organization as it would keep the security systems always on check. For this, the security personnel needs to have an understanding Cloud Standards Customer Council laws, regulations and policies may apply to such uses, and regularly assess the security aspects of such uses. Traditional security measures may not sufficient to protection data and applications running over cloud and thus, additional protection measures may be required. The data shared over a cloud application has to be protected at all levels while it is in use, in storage and in transit. The cloud based services make it easy for users to gain access to systems through multiple devices such as smartphones and iPads and thus, protection needs are required to be addressed across platforms and devices. However, the challenge lies in incremental costs that are incurred in attempts to improve security that is omni-present and the organizations can only afford the required levels of security if they incremental cost can oà ¯Ã‚ ¬Ã¢â€š ¬set the commercial beneà ¯Ã‚ ¬Ã‚ ts. Here, a filtering can be done such that the security solutions are chosen based on the kinds of attacks organization is likely to face. Also, applications and infrastructure can also be divided such that each of them is provided with different levels of security based on different types of attacks faced. With this selective approach, the costs can be minimized for the organization. Attackers can be weak including those semi-skilled attackers who direct specific servers or cloud providers by customizing existing publicly available tools or specific targets using radical methods or random attackers who use simple techniques and the tools targeting most susceptible components in a network through well-known tools or techniques that can be easily detected. Protection from such attacks is easier and less costly for the organization and thus, the applications and data that are likely to receive threats from such attackers can make use of simple and cost effective security solutions. Strong attackers can be well-financed, organized, and skilled groups of attackers with an internal hierarchy focusing in targeting particular applications and the users of the cloud. Generally this group will be a prearranged crime group focusing in large scale attacks. Also, strong attackers not only easily detected by the organizations they attack, or by the relevant law enforcement and analytical organizations specializing in eCrime or cyber safety. Justifying this threat requires a very greater intelligence on attacks and specialist resources in response to uncovering of an incident or threat. (Jaydip Sen- 2015) Conclusions Responses to the problem of security in the cloud computing varies all the way from ignoring the issue to clinging so tightly to out-of-date IT security methods and philosophies as to ban cloud services completely. Companies that have proficient compliance and governance problems, or outright data breaches, often exercise added scrutiny of the process. And its a very justià ¯Ã‚ ¬Ã‚ able concern. Signià ¯Ã‚ ¬Ã‚ cant security breaches can unpleasantly aà ¯Ã‚ ¬Ã¢â€š ¬ect a companys standing for years, occasioning in lost current and future revenues, low customer conà ¯Ã‚ ¬Ã‚ dence, legal liability and a poor public image. Cloud computing characterizes a major prospect for corporates to provide superior à ¯Ã‚ ¬Ã¢â‚¬Å¡exibility and value to the business at the same time, saving money as well. Yet safety will always be a concern when significant info assets are not anymore under direct control. An appropriate cloud security program will make available business managers with fact-ba sed and concrete solutions, to support their business needs and will allow them to appreciate the beneà ¯Ã‚ ¬Ã‚ ts of the cloud without keeping the company at undue risk of data loss or breaches. Such a program will definitely identify where the risks of transferring information assets into the cloud infrastructure are too high, which security management personals can very well put in place to minimize that risk to acceptable levels and whether the costs of those practices are reasonable by the beneà ¯Ã‚ ¬Ã‚ ts integral to the cloud computing. The paper revealed a few of the measures which can be taken to provide protection in case cloud technology is in use by an organization and these included data access limitations, device security and network protection intelligence. An appropriate method may be chosen based on the types of attackers that have be dealt by a network from random, weak, strong to substantial. References Ahmed, M., Hossain, M. A. (2014). CLOUD COMPUTING AND SECURITY ISSUES IN THE CLOUD. International Journal of Network Security Its Applications (IJNSA), 25-34. Australian Government Department of Defence. (2012). Cloud Computing Security Considerations. CYBER SECURITY OPERATIONS CENTRE. Carstensen, J., Morgenthal, J., Golden, B. (2012).Cloud Computing. Ely: IT Governance Publishing. Cloud Computing Security. (2012). Cloud Standards Customer Council. (2015). Security for Cloud Computing Ten Steps to Ensure Success. Cloud Standards Customer Council. Kazimov, T., Mahmudova, S. (2015). The Role of Biometric Technology in Information Security. International Research Journal of Engineering and Technology (IRJET) , 1509-1513. Highland, H. (1997). Security in computing.Computers Security,16(3), 181. https://dx.doi.org/10.1016/s0167-4048(97)90261-3 IEEE Cloud Computing. (2013).IEEE Transactions On Cloud Computing,1(2), 230-230. https://dx.doi.org/10.1109/tcc.2013.24 IEEE Cloud Computing Special Issue on Cloud Security. (2015).IEEE Cloud Comput.,2(5), c2-c2. https://dx.doi.org/10.1109/mcc.2015.88 Krutz, R., Vines, R. (2010).Cloud security. Indianapolis, Ind.: Wiley Pub. Marchany, R. (2010). Cloud Computing Security Issues. Virginia Tech. Marks, E., Lozano, B. (2010).Executive's guide to cloud computing. Hoboken, N.J.: Wiley. Pearson, S., Yee, G. (2013).Privacy and security for cloud computing. London: Springer. Rountree, D., Castrillo, I. (2014).The basics of cloud computing. Waltham, Mass.: Syngress. Sen, J. (2009). Security and Privacy Issues in Cloud Computing. Kolkatta: Tata Consultancy Services Ltd. Sharma, A., Verma, N. K. (2012). CLOUD COMPUTING: INFRASTRUCTURE ITS SECURITY ISSUES. International Journal of Advanced Research in Computer Science and Software Engineering, 98-103. Sosinsky, B. (2011).Cloud computing bible. Indianapolis, IN: Wiley. Suri, J., Nath, B. (2010). Security and Privacy in Cloud Computing. New Delhi: TEC. Tajts, T. (2012).Cloud computing security. Lexington, KY: CreateSpace. Tari, Z. (2014). Security and Privacy in Cloud Computing.IEEE Cloud Comput.,1(1), 54-57. https://dx.doi.org/10.1109/mcc.2014.20 Vacca, J. (2016).Cloud computing security. [Place of publication not identified]: Apple Academic Press Inc.

Opportunites to Expand the Facebook Brand Essay Example For Students

Opportunites to Expand the Facebook Brand Essay Introduction: Mark Zuckerberg founded Facebook Inc. in July 2004 for university students to socialize online. The idea was spread quickly which caused many users to join in a month. Users started increasing every month. In 2006, the website removed limits of registration which also increased the number of users to millions. The total market share of the company is 157.45 billions of dollars. The company is trying to grow so it can become the internet. It has many different projects and is investing in social media applications to get as much as information of people and trying to keep people connected through different ways. People use Facebook to stay in contact with relatives and friends so they can notice what is happening in the world they live in. They share experiences and matters about the persons they care. If you can use and control Facebook’s popularity then it will benefit in succeeding your small business. Facebook has been involved in building products, which will provide users with value for users, advertisers, and developers. Mobile: Facebook has its own mobile application which can be downloaded and the users can use most of the features used on the website. The mobile application they are using has a responsive design; each mobile has different resolutions for its screen sizes. Facebook did not ignore that because it wants the users to be comfortable and not complain about any issues related to text sizes or display of the application or mobile web. Facebook also has a Mobile application center where it provides social applications. There are applications like Facebook messenger, which can be downloaded for chatting purposes. Another application they have is an application, which allows you to download latest . .ponsibility of limiting the information the upload, which is the solution. Facebook should consider our solution, which allow them to be dominant in the online market. Works Cited Kosner, A. W. (2013, August 13). Forbes. Retrieved from Forbes: http://www.forbes.com/sites/anthonykosner/2013/08/31/new-facebook-policies-sell-your-face-and-whatever-it-infers/ Luckerson, V. (2014, March 25). Facebook Buying Oculus Virtual-Reality Company for $2 Billion. Time . Oxford Dictionaries. (2014, May 22). Definition: Gamification. Retrieved from Oxford Dictionaries: http://www.oxforddictionaries.com/definition/english/gamification Strohm, R. R. (2014, March 22). Zuckerberg Says Obama Steps on NSA Spying Not Enough. Bloomberg . Your Dictionary. (2014, May 22). Inference Engine. Retrieved from Your Dictionary: http://www.yourdictionary. com/inference-engine

Importance of Talent Management Plan-Free-Samples for Students

Question: Discuss about the Importance of Talent Management Plan to Cultivate for the Continuing Growth of a well known Company HSBC Australia. Answer: Introduction Human resource managers and executives of a company have always focused on the basic need of talent management plan for the organization. Talent management plan includes hiring, retaining or acquiring talented employees. In order to reach the optimum level of success, organizational leaders need high performing and engaging employees. It is important to align the talent management program with the strategies of a company, its leadership criteria and functional areas (Subsorn and Limwiriyakul 2012). The report throws light on the importance of talent management plan to cultivate for the continuing growth of a well known company HSBC Australia. The company has been worried about the impact of the changes the modern business world has brought. The report consists of a talent management plan for the company to tackle the issues and challenges for the next ten years. The best talent managing plan is related to the strategic plan of any company and the overall needs of a business. Discussion Goal alignment can be considered as a powerful tool of management, which not just only clarifies the job roles of individual workers, but also discusses the ongoing values of the employees in the organization. HSBC Australia is a well known bank that offers a vast range of banking services and products to the commercial, retail, institutional and corporate sectors (Farndale et al. 2014). It provides its customers with a huge range of financial services, including commercial and retail banking. Recently, the company has been facing some issues and challenges, due to the changing modern business world. The key factors can be the knowledge economy, globalization, structural employment and skill gaps, workplace diversity, digitization, telecommunications and last but not the least; the growing expectations of the customers (Thomas 2013). Talent management plan helps in developing the companys strategies and business needs. At the time of engaging the workers into their work, it is to be kept in mind that greater ownership of employees can lead to the companys success. Through goal alignment plans, employees become more engaged and committed to the companys growth and moreover, they achieve great levels of performance. For a change, HSBC Australia needs to change their strategies to some extent, in order to satisfy the needs and demands of the consumers. The company needs to keep under consideration, several strategic planning which are discussed in this part of the report (Cain 2015). The Human Resource Management policies of HSBC Australia are highly commendable as well as appreciated. It has worked hard to provide its workers and associates with a better working life. The company must also focus on other non-monetary factors; it should give equal importance to other things, such as stabilizing both professional as well as personal life, better opportunities of improvement, good leadership and a friendly environment of working and development (Downs and Swailes 2013). Interaction with the workers has disclosed the fact that they are quite happy working with the corporation. The organizations culture as well as guiding principles and policies have a notable impact on the Human Resource policies of the enterprise, but it should also focus on manpower selection, recruitment and also planning, training, grievance redress, development, employee retention and welfare initiatives (Swailes 2013). The company has gained international popularity and acclamation. The vision and mission of the company is to offer the customers with the best banking and financial services across the globe. It has built a good image and earned great reputation, through creating a safe and healthy working environment for the employees. Moreover, they must take into account every single item and with great detail, to please the customers and check that they dont get offended with the services. The major concern must be the satisfaction of the customers as well as the employees. The company has helped in framing the modern industry banking (Elegbe 2016). However, while recruiting new employees, the company must conduct an orientation program for them, in order to make them understand the vision, mission, goals, strategies and planning of the organization. Such programs help the employees to gain an understanding regarding the company policies and procedures. Furthermore, the organization must conduct various management programs, where different types of courses must be taught to the new employees, by certified trainers, professional experts and others. The employees must be motivated and encouraged to interact as well as share their views and opinions regarding banking and financial services (Kasemsap 2016). The success of the company totally depends on how the organizational leader is treating his/her associates. It must not be taken very lightly as it has the potential to energize the employees, which can drive the company to something huge and greater. HSBC Australia must always look out for new and modern measures for recruiting, developing or training their employees. They must be provided with vast opportunities and benefits as well, in order to assist in the profitability and productivity of the organization itself (Al Ariss, Cascio and Paauwe 2014). The board members of the company are strictly responsible for supervising the organizational management as well as providing the employees with strategic directions. The Global leaders group is highly responsible for overall administration of the organization. The chairman of the company, Mr. Tung Shun Wong JP maintains a quality governance standard in the company. Mr. Antony Cripps is the Chief Executive Officer and Executive Directo r of the company, who has been successfully leading the organization, for years, to the success. Other members of the board namely, Carol Austin, Mark Johnson, Graham Bradley and others has made an exceptional change within the corporation and helped in its progress (Schuler 2015). The company has managed to earn faith and trust from their customers. However, for a better talent management plan, they must motivate as well as encourage their workers by offering them with opportunities of issues resolving, which arises at times. This assists in gaining some creative as well as innovative ideas. They should motivate the associates or employees to voice their feelings as well as share their views fearlessly. This will help HSBC to gain a clear understanding of the problems of their workers. They should also offer their workers with individual sessions of career counseling as well as mentor them for the development of their personality. A leadership approach, of this sort, is highly required in each and every company to reach the heights of appreciation (Bluen 2013). HSBC conducts its operational management in highly efficient manner. The company has worked hard in gaining a respectable market position and that is highly acclaimed. However, the company must keep on encouraging skilled and diverse workforce, which will prove beneficial for the competitive advantage of the company, on the international platform. An organization with skilled and diverse offerings of experiences such as, cultural understanding, ethnicity, languages and more, can provide better services and facilities to the customers on a global platform. It also assists in the expansion of the companys existing service range and that is advantageous for them (Mobley, Wang and Li 2012). A diverse group of workforce enables the employees freely communicate as well as provide a vast range of experiences, skills and points of view. It assists the company to meet the ever expanding needs of the customers as well as business strategies in a more proficient manner. Multinational companies that promotes diverse workforce can prove to be an inspiration for its workers and motivate them to give their best performance. The companys operations management must support the employees to effectively execute as well as implement organizational strategies, which results in profitability, return of investment and profit. The company should effectively manage its employees attitude as well as behavior and moreover, professional diversity trainings must be given, which will prove advantageous for the company (Silvanto and Ryan 2014). However, with new technologies invention, HSBC must consider reshuffling and reframing its technological factors, while implementing the new ones. In recent days competitive environment, information technologys implementation in every operational area is a very integral part for any companys success and growth. Every company looks out for modern and innovative measures for improving their strategies and developmental policies (Gelens et al. 2013). The company should upgrade their existing policies and reshuffle them, considering the leadership approach and employee behavior. They should start implementing new policies and procedures, for competing with other companies in the global platform. The implementations must be framed beforehand and strategically planned, keeping into consideration the pros and cons. Therefore, HSBC Australias management should keep these factors into mind for its further growth and improvement (James Sunday Kehinde 2012). Conclusion To conclude, HSBC Australia has successfully gained mass attention and won many peoples hearts as well as appreciation, in terms of both banking facilities as well as loyalty. The organization has achieved much popularity from their customers as well as the media. In addition to this, the company can further execute more efficient strategies as well as policies, in order to gain better benefits and mass attention. Employees must be receiving regular trainings by management group, which in turn will act as a motivator for them. Every employee should have a common goal and target during their sessions of training, which would further help in checking their efficiency. Furthermore, categorical developmental programs must be introduced amidst the employees, who are qualified enough to move to the upcoming stages. Introduction of feedback forms will help the organization gain a clear understanding of their mistakes, if any. Moreover, the company should start implementing innovative techno logies, as the globalized world has become more competitive. With digital media, marketing and promoting a company has become easier. Therefore, HSBC Australia must focus on this segment of marketing more, in order to capture the global markets. References Al Ariss, A., Cascio, W.F. and Paauwe, J., 2014. Talent management: Current theories and future research directions.Journal of World Business,49(2), pp.173-179. Bluen, S., 2013.Talent management in emerging markets. Knowledge Resources Publishing. Cain, A., 2015. Diving into the digital age.Company Director,31(1), p.16. Downs, Y. and Swailes, S., 2013. A capability approach to organizational talent management.Human Resource Development International,16(3), pp.267-281. Elegbe, J.A., 2016.Talent management in the developing world: Adopting a global perspective. Routledge. Farndale, E., Pai, A., Sparrow, P. and Scullion, H., 2014. Balancing individual and organizational goals in global talent management: A mutual-benefits perspective.Journal of World Business,49(2), pp.204-214. Gelens, J., Dries, N., Hofmans, J. and Pepermans, R., 2013. The role of perceived organizational justice in shaping the outcomes of talent management: A research agenda.Human Resource Management Review,23(4), pp.341-353. James Sunday Kehinde PhD, A.C.A., 2012. Talent management: Effect on organizational performance.Journal of Management Research,4(2), p.178. Kasemsap, K., 2016. Promoting leadership development and talent management in modern organizations.Project Management: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications, p.178. Mobley, W.H., Wang, Y. and Li, M. eds., 2012.Advances in global leadership. Emerald Group Publishing Limited. Schuler, R.S., 2015. The 5-C framework for managing talent.Organizational Dynamics,44(1), pp.47-56. Silvanto, S. and Ryan, J., 2014. Relocation branding: a strategic framework for attracting talent from abroad.Journal of Global Mobility,2(1), pp.102-120. Subsorn, P. and Limwiriyakul, S., 2012. An analysis of internet banking security of foreign subsidiary banks in Australia: A customer perspective.International Journal of Computer Science Issues (IJCSI),9(2), pp.8-16. Swailes, S., 2013. The ethics of talent management.Business Ethics: A European Review,22(1), pp.32-46. Thomas, R., 2013. From the CEO.InFinance: The Magazine for Finsia Members,127(1), p.3.

Tips for Writing a Sample Education Essay

Tips for Writing a Sample Education EssayIn my opinion, a sample education essay should always be written by an English major. This is not a get-rich-quick scheme. You should take the time to write your own essay and not just follow a cookie-cutter format. In fact, there are a number of parts that you should pay close attention to, as they are the parts that can really make or break your essay.The first thing you need to consider when you are writing an essay, is that you should always treat the writer as a professional writer. Treating the writer as an amateur, is one of the worst things you can do. The reason for this is that the writer will never be able to write the essay for you, unless he or she feels like writing the essay. So, if you treat the writer as a novice, you will never be able to see any real improvement in the essay.This idea can be repeated a few times, but always remember that you as a student must treat the student. The reason why this is so important is that the student may write something at random, and it could be interpreted completely different from how you would interpret it. So, you have to know that the student is making a choice about how to interpret his or her essay. As such, you as a student must look to the student's intent, or idea, in order to determine what he or she is trying to say.The second tip in writing a sample education essay is to read the same materials you will use in the essay. The reason for this is because, in my opinion, some of the most common topics are explored in the paper. For example, many times it is quite difficult to make a good argument that mathematics and physics are not equally valid, and they are both important to the study of science. So, you must understand these topics, before writing the essay. But, what if you don't?The good news is that this does not mean that you will be writing the same essay you would in a classroom. What it means is that you will be writing it using similar methods, wit h similar facts, and the same structure. The only difference is that you will be asking questions that you cannot find answers for in the textbook. You should also pay attention to what you would write in a written exam.The third tip for writing a sample education essay is to also take some time to research the topic. Researching will give you the ability to answer the question, 'what is important in my topic?' I actually have a friend who has no problem answering this question, and it seems he is the person who needs the most work on this subject. He spends a lot of time researching and thinking about the subject, but it pays off in the end, when he finally gets it right.Finally, when writing your essay, think about what you will say to your audience. Not only do you need to write an essay, but you also want to make sure that your audience gets your message. You want them to feel you truly care about their experience, and therefore, you must really want to share your information wi th them.And finally, the last tip is to find other writers that will help you write your essay. There are many sites online that offer support and guidance to people writing essays. Most often they will help you through writing the essay, and they can help you with editing the essay as well.

The Changing Nature of Work

Demographic Trends in US Economy

The article contends increase in American population will make it difficult to use one marketing strategy to reach the target market. This will be due to the segmentation of the market by different nationality and spending behaviors. In the future, alternative communities are likely to share common values and passions.Advertising We will write a custom essay sample on Demographic Trends in US Economy specifically for you for only $16.05 $11/page Learn More The projected increase in the population of Hispanics implies that the niche market will become a mass market. There are possibilities of shortage of resources since the increased population will stretch the natural resources. There are expectations of companies shifting their attention from the 18 to 34 demographics in the next 25 years (Wellner, 2004). A company like Pepsi believes that the target market is not made up of youths only but it is multigenerational. The article reveals that people over 5 0 are never old as had been the notion. This implies that people between the age of 50 and 74 will dominate the market; however, the American companies will still consider the 18 to 34 demographics. Companies, therefore, have to strategize on how to reach this group of people in the next 25 years. In addition, the expected decrease in the White population makes companies to reorganize their potential target market. It means that firms that already targeting the nonwhites will gain competitive advantage in the future. Evidently, the changes in the demographic trends are likely to come from the increased number of the old generation and the reduced number of white Hispanics. Companies that had been targeting the white consumer market will have to change their market focus. The market will be composed of multigenerational demographic hence forcing firms to create ageless multigenerational brands. Companies are also facing major challenges of producing products that target specific race s or producing multiracial products. Since one racial group no longer controls the American market, companies will have to grasp and understand matters of cultural identity through ethnography. Demographic trends analyze the alterations that can transpire in a demographic population over a given time (Kerin, Hartley Rudelius, 2012). Demography is the scientific study of variations of the human population in terms of size and structure. Some of the parameters that alter the size and structure of a population include migration rates, death rate, and birth rate. Demographic trends focus on why there are emigrations, geographical mobility, and immigration. In marketing, the entire concept touches on the characteristics of the entire human population, which include the employment status, level of income, age, and disability.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Demographics offer adequat e information about members of a given group hence assisting marketers to understand the traits of the hypothetical collective. After visualizing the characteristics of a specific group, marketers then develop effective marketing strategies that center on the demographic. Notably, marketers try to view and understand the tastes of a consumer group towards a certain product. Companies will have to change their marketing strategies that have been focusing on the youthful generation since in the next 25 years, generation X and Y will be in their late 30s and 50s. The demographic profile has proved that in the next 25 years, people who will be in their 50s will not be as old as the present population who are in their 50s. In addition, the expected decline in the numbers of white consumers and increase in the numbers of the Black Hispanics will make companies that have been tailoring their products towards the two races to re-strategize their market plans (Hobbs Stoops, 2002). For examp le, a company whose large customer base is the white population will have to divert its focus to the Black population in order to maintain or increase their sales in the future market. On the other aspect, a firm that has been focusing on the Black population will have to increase their production levels in the future to accommodate the increased population. Lastly, the expected multigenerational market will make firms to re-modify their marketing strategies in order to appeal to all the generations. Clearly, these demographic trends have great effects on the marketing strategies of the firms. The United States Postal Service is also planning how to adjust its marketing strategies. The main demographic trend is the populations’ change in marital status. Clearly, generation X and Y will already have families in the next 25 years and the company will have to contend with the decreased population of youths who had been using their services. However, couples will still require di rect mails services like post cards services for sending the tangible presents to their partners. Moreover, the present groups will have experienced changes in their income levels and with the increased technology, the Postal Service have to re-strategize its marketing plans given the decrease in populations’ use of their services. Apart from age, race, and household income, geographical information is also a demographic trend that can alter a company’s marketing strategy. For instance, if a population relocates to anew area, companies that had relied on that population will have to re-strategize on how to capture the remaining market or move to the new location. The company may have to produce products that fit the remaining population or pump more funds to the marketing department to reach the old population in their new location.Advertising We will write a custom essay sample on Demographic Trends in US Economy specifically for you for only $16.05 $11 /page Learn More References Hobbs, F., Stoops, N. (2002). Demographic trends in the 20th century. Washington, D.C.: U.S. Census Bureau. Kerin, R. A., Hartley, S. W., Rudelius, W. (2012). Marketing (11th ed.). Boston: McGraw-Hill/Irwin. Wellner, A. S. (2004). The Next 25 Years. classes.bus.oregonstate.edu. Retrieved from classes.bus.oregonstate.edu/Fall- 10/ba499/elton/Articles/the%20next%2025%20years.pdf This essay on Demographic Trends in US Economy was written and submitted by user Sylas Walters to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.